A 50-year-old Argentinian, father of two, and wine enthusiast, he began studying international trade and later became a certified customs broker. He currently serves numerous wineries and companies in the wine industry. He has completed multiple wine tasting courses and attends presentations in the United States, China, Brazil, Chile, and France. He has extensive knowledge of logistics.

Throughout his travels, he realized that the world could ship its wines to anyone who wanted them, unlike Argentina, which relies on a traditional distribution channel of sales to export distributors. He envisioned a company that could make Argentinian wine accessible to everyone. Therefore, he combined his extensive knowledge of international logistics, his experience in international trade, and his contacts with Argentinian wineries with strategic partners in Brazil, the United States, and China to assist with the distribution and sale of Argentinian wine. This is how Wines Argentina Express was born.